China's Fitness Revolution: ukusuka ekulingiseni kuya kokwangempela

Ukudlondlobala kwe-China, i-middle class eqinile eyizigidi ezingu-300 kukhuthaze uguquko enkundleni yokufaneleka nokuphila kahle eminyakeni emibili edlule, ngosomabhizinisi abaphuthuma ukuhlangabezana nesidingo, ikakhulukazi kubahlinzeki bemishini yokufaneleka.

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Nakuba, kungenalo okwangempela, kubonakala kuyinkinga evamile yemishini yokufaneleka yaseChina.Ukulingisa kulula futhi kudinga ukutshalwa kwezimali okuncane kodwa inzuzo enhle, kuyilapho Okwangempela kungase kudinge ukuthuthukiswa kwesikhathi eside futhi kube sengozini enkulu.

Enqubweni yokulingisa, ikhwalithi ihlala ingalingani.Ezinkampanini eziningi zikazwelonke, bakopisha ngokuphelele izinhlobo ezifana ne-Technogym, Lifefitness, Precor njll, abanye benza izinguquko futhi bathuthuka, kuyilapho abanye benza ukonakala.

“Kuphumela ekwakhiweni kwe-homogenization, amabhrendi amaningi asezingeni eliphezulu alingisa ezinkampanini ezisezingeni eliphezulu zamazwe omhlaba kanye nezakhi, okuphakathi kulingisa kwabaphakeme kuthi abasezingeni eliphansi balingise kweyesikhulumi.Uzobona ukuklama okufanayo noma imisebenzi efana nabazalwane abazalwa ngamawele, ngakho-ke kuzobaluleka kakhulu ngentengo nekhwalithi esinqumweni sakho, udinga ibhalansi yobudlelwane phakathi kwentengo nekhwalithi futhi kuzokudida ukuthi kungani ungakhethi uhlobo oludumile olunekhwalithi enhle. lapho izinkinga zenzeka.”kusho uMichelle Li, oyi-CEO yakwaSunsforce Fitness.

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“Ukushintsha nokuhlelwa kabusha, abakhiqizi abakwazi ukuphila ngokulingisa kuphela.Thina, manje u-60% kuya ku-70% wenzuzo yethu uvela phesheya, iphethini yokukhiqiza noma i-OEM kufanele ishintshwe ngokushesha okukhulu, futhi sigcizelele ubuciko, umklamo, umkhiqizo omusha we-R & D kanye nokuthengiswa ku-inthanethi nokungaxhunyiwe ku-inthanethi”

“Ngaphandle kwalokho, sidinga ukwakha uhlobo oluphambili lokujima kanye nohlobo lwezemidlalo oluhamba phambili e-China, futhi sikwenze kube isu lesikhathi eside ngathi ukusheshisa.“Kusho uMnu. Zhao Yong, iPhini likaMqondisi wezokuPhathwa kweMidlalo Yezwe.

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“I-SUNSFORCE iwuhlobo oluncane lwe-Qingdao Juyuan Fitness Equipment Company enesipiliyoni seminyaka engaphezu kwengu-20 sokukhiqiza imikhiqizo yokuqina.Sikhathazekile ngentuthuko yesikhathi esizayo futhi sifisa ngokujulile ukuhlangabezana nomkhuba wemakethe.”

Ngaphezu kuka-10% wabasebenzi bethu bangonjiniyela futhi ukutshalwa kwezimali kwe-R&D kuthatha u-10% wemali yethu engenayo yonyaka.I-SUNSFORCE yintsha, kodwa sifisa ngempela ukwakha uhlobo lukazwelonke lokufaneleka olungaziqhenya ngekhwalithi nesevisi yalo, sifisa ukwenza umkhiqizo ube ongcono kakhulu futhi sifune isithunzi esithi "Made in China".Muva nje, sisanda kuba ne-Patent ye-Commercial Treadmill, i-Patent ye-Pec Fly/Rear Delt, i-Patent ye-Elliptical, ifinyelela ngokuphelele cishe amamodeli wokusetshenziswa angu-17, kanye namalungelo obunikazi okuklama angu-14.


Isikhathi sokuthumela: May-05-2022